Apple Be The Best Brand In The World 2013

For the first time during 13 years of its history, Interbrand get a new leader in the study of the most valuable brand in the world. Apple managed to depose the position of Coca-Cola and become the top company in the world this year.

Reported by Cnet, on Monday (09/30/2013), Apple topped with a brand value of USD98, 3 billion. Recent studies also shot the increasing popularity of technology companies in the global business and consumer concerns. What's more, Google also managed to occupy the second position with a brand value of USD93, 3 billion.

While Coca-cola which had previously been in the top position must be willing to shift to third position with a brand value of USD79, 2 billion.

Global brand consultancy Interbrand as assessed by a combination of the company's financial performance, the role of influencing consumer choice, how well the brand allows the company providing premium prices, and provide benefits.

"A company often change our lives, not only by its products, but also with its ethos. That's why Apple is now in first place, "said Interbrand CEO Jez Frampton Global.

"A focus on the future was clear that Apple had managed to slow the momentum of Samsung and get the Chinese mobile market being'explode'.

The ten best global brand in Interbrand's version is that Apple, Google, Coca-Cola, IBM, Microsoft, GE, McDonald 's, Samsung, Intel, and Toyota.